Tip #1 - Organisation | Mitchell & Stones

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Digital Marketing Manager - Foundations

Introduction

Introduction (2:08)
Why do companies use us? (3:58)
How it Works Animation (1:56)
B2B vs B2C (3:33)

4 Key Skills of a Digital Marketing Manager

4 Key Skills Introduction (1:13)
Skill #1 - Communication (9:42)
Skill #2 - Digital Marketing Savvy (5:38)
Skill #3 - Organisational Skills (12:00)
Skill #4 - Consultative Skills (16:07)

Your role as a Digital Marketing Manager

Your role as a Digital Marketing Manager (Part 1) (8:20)
Your role as a Digital Marketing Manager (Part 2) (11:43)

Equal Business Standing

Introduction to Equal Business Standing (5:04)

Technique Toolbox

Introduction to the Technique Toolbox (1:24)
The Upfront Contract (5:52)
Setting expectations that STIC (6:14)
Removing the 'Wishy Washy' from the room (3:39)
Questioning Strategies - X Means (3:37)
Questioning Strategies - Reversing (3:59)
Initiating the Inevitable - My Greatest Fear (4:07)
Off the record (2:05)

The Anatomy of Client Meetings

Introduction to client meetings (0:48)
Pre Call Planner (3:37)
The meeting (4:15)
Post Call Debrief (3:36)

Client Management

Dealing with headtrash (2:48)
Detach your emotions from processes (2:59)
Be there for your clients (1:48)

Interview with a Digital Marketing Manager

Life of a Digital Marketing Manager (Full Interview) (37:28)

Top Tips from a Digital Marketing Manager

Tip #1 - Organisation (0:46)
Tip #2 - Be proactive not reactive (1:03)
Tip #3 - Value yourself as an expert (1:34)
Tip #4 - Maintain Equal Business Standing (2:03)
Tip #5 - Ask good questions (2:23)
Tip #6 - Client touches (2:10)
Tip #7 - Pre call planner (2:25)
Tip #8 - Post call debrief (1:44)
Tip #9 - Constant Learning (1:50)
Tip #10 - Personal brand (1:52)

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Tip #1 - Organisation

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