Introduction
4 Key Skills of a Digital Marketing Manager
Your role as a Digital Marketing Manager
Equal Business Standing
Technique Toolbox
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Introduction to the Technique Toolbox (1:24)
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The Upfront Contract (5:52)
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Setting expectations that STIC (6:14)
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Removing the 'Wishy Washy' from the room (3:39)
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Questioning Strategies - X Means (3:37)
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Questioning Strategies - Reversing (3:59)
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Initiating the Inevitable - My Greatest Fear (4:07)
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Off the record (2:05)
The Anatomy of Client Meetings
Client Management
Interview with a Digital Marketing Manager
Top Tips from a Digital Marketing Manager
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Tip #1 - Organisation (0:46)
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Tip #2 - Be proactive not reactive (1:03)
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Tip #3 - Value yourself as an expert (1:34)
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Tip #4 - Maintain Equal Business Standing (2:03)
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Tip #5 - Ask good questions (2:23)
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Tip #6 - Client touches (2:10)
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Tip #7 - Pre call planner (2:25)
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Tip #8 - Post call debrief (1:44)
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Tip #9 - Constant Learning (1:50)
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Tip #10 - Personal brand (1:52)
